A successful campaign can be measured by monitoring three key performance indicators from your RetargetLinks dashboards.
Segmenting consumers with link retargeting lets advertisers use content such as email lists or social media followers to show up to 15 targeted banner ads.
Content retargeting is the newest way to take your marketing efforts further. You no longer have to spend your budget showing ads to customers that aren’t interested. Instead, with content retargeting, you now have the ability to target the right customer, based on what they click.
To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link retargeting really allows you to…